Best in Show of Dog Myths

Can you teach an old dog new tricks?    Do dogs eat grass only when they are sick?

Of course there are safety-related myths, like "my dog will be okay in the car if I crack the windows". We all better know the answer to that one, and have a role in letting our customers know the facts.

There's "all dogs are colorblind."    Reportedly, "the canine retina indicates that dogs can see some colors, primarily blues, yellows, greens and shades of gray"1.  (http://www.petful.com/misc/20-ridiculous-dog-myths-debunked/)

My favorite is whether "a wagging tail means a happy dog".  My family commonly refers to our dog Gregor's 'wag-o-meter'. We're pretty sure that the more wagging, the happier he is.

Here's the Mythbusters video on the subject:  https://www.youtube.com/watch?v=IAv7czgIl0Q

And for more reading, here's a link to Cesar's Way blog on the subject: https://www.cesarsway.com/about-dogs/dog-myths/taking-a-bite-out-of-a-dozen-common-dog-myths  

What dog-related myths do you ponder?

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Continuous cash-flow with recurring payments

Pet care businesses can benefit from establishing recurring subscription payments for dog daycare services.

Recurring, or 'subscription' payments are automated, scheduled credit card payments for services.  Just as with the magazines, recreation memberships and software subscriptions, pet-care services can offer 'subscriptions' to customers for doggie daycare.  One-time setup of a series of payments from your customer increases your customer service level and creates recurring, low-transaction cost revenue.

Benefits of recurring billing:

1. Ease for customer
2. Fewer, yet higher-value transactions
3. Less errors
4. Low-transaction costs - save on per-transaction processing fees, less staff time.
5. Increase retention

Any payment service that adds value to the customer is a win-win.  The customer feels less 'transaction pain', and so does your business.  Save your customer time, and they'll a sense of great customer service.

With fewer transactions, you are saving staff time, leaving less chances for errors, and you will pay less per transaction-fees.

Examples of recurring billing in dog care businesses:

1. Renewable monthly day-care package

2. Memberships

3. Payment-schedule for group class or multiple months of private lessons

One risk of recurring billing is losing some 'touch' with your customer. Use your time saved partly to ensure engagement with these customers. Ask them how they are liking your services and thank them for their regular business.

Take a look at how you might establish recurring billing into your services. Many of your customers will love the convenience, and you'll enjoy the steady stream of 'easy' income.

What recurring payments are you considering?