Las Vegas was howling with excitement last week as SUPERZOO celebrated its biggest year yet — and Gingr was proud to return to the event to be part of the action! With over 22,000 pet industry professionals and 1,100+ exhibitors packed into more than 350,000 square feet, it was the largest gathering of its kind.

Paw-sitioned in the Groomer’s Marketplace

This year, Gingr was proudly set up in the Groomer’s Marketplace, a hub for professionals looking to level up their grooming services, explore the latest tools, and connect with suppliers. Right around us, attendees could also explore other specialty areas on the massive show floor, including:

New Product Showcase – Featuring over 1,000 new product launches.
International Pavilion – Showcasing innovative products from around the globe.
Specialty & Lifestyle – Stylish gear, accessories, and boutique pet products.
Natural & Health – Holistic nutrition, supplements, and wellness-focused solutions.
Farm & Feed – Products designed for larger animals and farm care.
Aquatic, Birds, Reptiles & Small Animals – Enclosures, feed, and enrichment for non-traditional pets.
Emerging Brands – Exciting new players making their debut in the industry.

SUPERZOO’s floor map made it easy to see just how much ground there was to cover!

SUPERZOO 2025 Live Demo and Prize Wheel

Across the Exhibition Hall Floor

SUPERZOO truly was a one‑stop shop for pet pros at Mandalay Bay, sprawling across sections like:

New Product Showcase – showcasing over 1,000 debut products
International Pavilion – global innovators in one place
Specialty & Lifestyle, Natural & Health, Farm & Feed, Aquatic, Birds, Reptiles & Small Animals, and Emerging Brands — clearly marked and creatively organized zones to explore

Grooming Contests Steal the Show

Of course, the world-class grooming contests were a highlight. Groomers from across the country competed in everything from Handstripping and Creative Styling to Sporting and Wire Coats. Watching these talented professionals transform pets into works of art was both inspiring and a reminder of the creativity and passion that fuels the grooming side of the pet industry.

Highlighting Trusted Brands

Walking the floor, we buzzed by several familiar and stand‑out exhibitors:

creative grooming content at SUPERZOO pet-business expo and event

Connecting with Familiar Faces

Reconnecting with Gingr customers face-to-face was such a highlight. We loved offering on-the-spot support—sometimes walking through a feature in real‑time beats emails when you’re multitasking between checking in pets, helping new furry faces socialize, and onboarding fresh staff.

Listening to Real-World Challenges

In our conversations on the floor, many business owners shared how they were still juggling pen-and-paper systems or  third-party processors like Square, or cobbling together multiple tools that don’t deliver as they scale. It reaffirmed our belief that there’s real power in a unified platform that offers built-in appointment scheduling, payment reconciliation, marketing tools, reporting, and more.

talking to pet groomers about Gingr at SUPERZOO

Live Demos, Swag, and Prizes

To help attendees experience Gingr firsthand amid the hustle and bustle of the tradeshow floor, we offered live demos using a unique silent disco headset system. This let participants tune in and follow along with a clear walkthrough of the Gingr platform—no matter how loud things got around us. Alongside the demos, we shared plenty of swag and allowed visitors to win big prizes, making our booth informative, fun, and memorable.

Gingr SUPERZOO 2025 Booth Demo

Friday Session: Elevating Pet Care

On the final day of the nearly week-long show, Brianna Lechner, Gingr's Manager of Business Development, delivered a powerful session: Expanding Your Pet Business Services: Adding Daycare, Enrichment Activities, and More.

Key takeaways included:

Understanding the Modern Pet Parent

Today's pet parents treat pets as family, craving premium, personalized service with seamless tech‑driven communication.

83% of pet parents prefer brands that personalize care.
80% value seamless multi‑channel experiences.
68% feel more connected to brands offering relevant content or services. iHeartDogs.com

What Are Enrichment Activities?

Activities tailored to a pet’s personality, energy, and breed—like snuffle mats, treat puzzles, splash pools, bubble chasing, and agility courses. These reduce stress, boost behavior, and deepen bonds between staff and pets.

Four Steps to Add New Services:

Start small and structured—2–3 enrichment options.
Use what you have — rotate toys, train staff.
Package and promote — offer bundles or trials.
Use software to streamline — automate scheduling, upsells, reminders, and reporting.

Creative Upsell Tactics:

  • Offer add‑ons at check‑in or in confirmation emails.
  • Build themed packages like “Spa(w) Day” or “Birthday Bundle.”
  • Use software
    to track usage and automate upsell messaging.

Her close: “You already have the team, tools, and passion—now add the spark that turns good care into un‑fur‑gettable experiences!”

Until Next Year: SUPERZOO 2026 On the Horizon

Mark your calendars! SUPERZOO is returning August 12–14, 2026, at the same iconic location—Mandalay Bay Convention Center in Las Vegas. We’ll be there—hope to see you again in the Groomer’s Marketplace!

Want to connect with us before the show? If you're interested in exploring Gingr's pawesome features and benefits, book a demo today!

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