Pet Fashion Trends for 'Pawsh' Pooches

Move over, Paris Fashion Week! The real runway stars are walking on four legs. From cozy cable knits to couture collars, pets across America are serving looks that could make even the most seasoned stylists wag their tails in admiration.

Pet fashion has officially gone from a quirky hobby to a full-on lifestyle, and the numbers don’t lie: Pet parents in the United States now spend more than $5 billion annually on pet apparel. In fact, this past Halloween, a reported $700 million was spent just on costumes for animals! 

So, what’s driving this boom, and how are our furry friends channeling their inner celebrities this season? Let’s dig into the world of pet couture, where fashion meets fur babies.

The Rise of Pets as the Family Fashionistas

According to Ingrid Chu, Vice President of Research Insights at the American Pet Products Association (APPA), the biggest trend isn’t a fabric or color — it’s emotion.

“We’re seeing a trend where pet owners are seeing their pets as part of the family,” Chu said in a recent article.

Nearly nine in 10 humans now buy gifts for their pets each year, often splurging on holiday wardrobes or birthday looks. Whether it’s a dachshund in denim or a corgi in cashmere, pets are now getting the kind of treatment once reserved for humans.

Fall 2025 Pet Fashion Forecast: Cozy, Chic, and Camera-Ready

Our Gingr style scouts sniffed out the hottest fall trends, and they’re full of warmth, texture, and flair.

1. Earthy Tones and Warm Palettes

Rust, ochre, moss green, and chocolate brown are the shades of the season. Think plaid shirts or flannel hoodies for that cozy autumn vibe.

2. Knitwear That Hugs Back

Cable-knit sweaters and layered flannel pieces are perfect for brisk walks. Matching your pet’s turtleneck with your own? That’s peak cozy chic.

3. Statement Accessories

Scarves, bandanas, and beanies aren’t just cute, they’re functional. Try seasonal patterns or personalized embroidery to make your pet’s outfit pop.

4. Athleisure and Smart Streetwear

Tracksuits, preppy pullovers, and designer labels aren't just for humans. Last month, Adidas launched a pet-wear collection sure to turn heads on your next walk.

5. Functional Footwear

Booties are trending again. Non-slip, weather-resistant dog boots keep paws warm and stylish for every fall adventure.

Celebrity Pets Steal the Spotlight

Pet fashion isn’t just for suburban dog parks anymore — it’s gone red-carpet chic! Just as famous actors, singers, athletes and socialites influence fashion trends for people, celebrities are also making their mark on pet style. Here are a few famous pets (and their parents) and the trends they're helping to set:

• Lady Gaga’s French Bulldogs, Asia and Gustav, have strutted in custom Versace leather harnesses.
• Priyanka Chopra and Nick Jonas’s dog Panda regularly appears in tailored coats that match their outfits.
• Martha Stewart’s Chow Chows sport matching knitwear with their famous mom.
• ROSÉ from BlackPink's terrier Hank is the most-followed celebrity pet on Instagram, where he slays the accessories game.

From Social Feeds to Store Shelves

Like celebrities on the red carpet, social media has transformed every sidewalk into a catwalk. TikTok and Instagram are full of #DogOOTD moments, where pets show off looks that rival fashion influencers.

As Chu from the APPA notes, “If your product is all about sustainability, you’re going to want to target customers who find those characteristics important. That’s how you appeal emotionally — by speaking their language.”

For pet parents, that language is connection. Whether it’s dressing your pup for a holiday or bundling them up in flannel, pet fashion is love expressed through style.

The Tail End: Where Style Meets Smart Business

At the heart of the pet-fashion boom is one thing: joy. Dressing up our pets isn’t about vanity — it’s about celebrating companionship. Dogs and cats in clothing and accessories are certainly cute, but there's another perk: The boom in animal fashion can also create new revenue streams for your pet-care business.

If you own a grooming salon, daycare, boarding facility, or boutique, now is the perfect time to ride this trend. With Gingr’s retail integration, you can easily create and manage retail items, track sales, and offer a seamless checkout experience — right inside your existing software.

Get Your Business Retail Ready

With Gingr’s built-in retail tools, you can turn wagging tails into extra sales! Strategic placement of eye-catching (and adorable) pet jackets, booties, and bandanas in your facility create sensory cues that influence purchases. Maybe a pet parent wasn't necessarily shopping for a puppy raincoat, but the cute plaid jacket located near your front desk prompted an impulse buy when they stop in to pick their pup up from his grooming appointment. Here's how to work pet fashion items into your business:

• Add Retail Items: Use Gingr’s Retail tools to set up apparel, collars, and accessories.
• Upsell with Ease: Suggest coordinating outfits during grooming or daycare pick-ups.
• Track Performance: Monitor your top-selling items and seasonal favorites with built-in reports.
• Build Revenue: Capture your share of the $5 billion pet-fashion market with products your clients will adore.

Ready to Bring Pet Fashion to Your Business?

Empower your team, delight your clients, and grow your bottom line, all through the power of pet style.
Book a demo to explore Gingr’s retail management tools today, and start creating your own boutique-worthy pet fashion collection.