Opening a dog grooming business is an excellent way to combine your entrepreneurial spirit with your passion for dogs. 

The journey to open a dog grooming business isn’t easy. From securing funding and choosing a location to what products to carry and coming up with a catchy name, the list seems never ending. But don’t worry; you’re in the right place. We’re here to help!Your first step is to create a dog grooming business plan, and this guide provides everything you need to get started. So, take a breath, pour a cup of coffee, and let’s get to work.

Why do I need a dog daycare business plan?

The first step before starting any business is to write a business plan. 

A business plan is required to secure funding. If you’re looking for a loan, investors or institutions request a business plan to determine your qualifications for operating a dog grooming business.

Dog Daycare Business Plan Template

If you’ve never created a business plan before, this task may feel overwhelming. To help ease this, we’ve created a dog grooming business plan template that will set you up for success.

We’ll walk through each of the eight key sections step-by-step: 

  1. Company Description
  2. Products and Services
  3. Market Analysis
  4. Marketing Strategy
  5. Management Summary
  6. Financial Analysis
  7. Appendices and Exhibits
  8. Executive Summary

By using this template as your guide, you’ll finish with a comprehensive and useful document that defines the foundation of your business

1. Company Description

Include a short mission statement detailing your dog daycare business goals.

Following the mission statement, include the following necessary information about your business:

  • Company name
  • Type of ownership (sole proprietorship, partnership, corporation, etc.)
  • Who will manage the business and their qualifications
  • Location
  • Products and services you will provide
  • The market you will service
  • Number of employees
  • Customers you will serve

2. Products & Services

This section should be specific about what you are selling and who you are selling it to. Look for ways to highlight a particular need you are filling in an underserved market. 

For example, if you want to open an all-natural, green dog grooming business specializing in natural and organic products, explain that your target audience is educated dog owners who seek the healthiest products for their dogs.

Include a statement that supports your mission: "Due to the overuse of dangerous chemicals in dog shampoos and grooming products, there is significant demand for organic, all-natural pet products. This market is drastically underserved."

3. Market Analysis

The market analysis details: 

  • Demographics
  • Target market
  • Market need
  • Competition
  • Barriers to entry

Reference statistics about the ever-growing dog grooming industry and include annual pet spending statistics. Include as much data as you can to demonstrate that your dog grooming business would be successful in your market.

4. Marketing Strategy

Your marketing strategy details how you will promote your dog grooming business, including:

  • Marketing and advertising plans
  • Your plan for business growth
  • How you will attract and retain dog grooming customers

5. Management Summary

Detail the management team or point out that your business is a sole proprietorship. Include:

  • Names and positions
  • Qualifications
  • Resumes

6. Financial Analysis

Estimate your dog grooming business operating costs and how much funding you need. To get this information, talk to fellow dog grooming business owners. They can give you a clear idea of the costs associated with starting and operating a dog grooming business. An attorney can also help you assess costs.

7. Appendices & Exhibits

This section includes information to make your dog grooming business appealing:

  • Demographic, research, and marketing data
  • Statistics
  • Press/articles about pet spending
  • Pictures/examples of your work
  • Case studies and testimonials

8. Executive Summary

The executive summary is a summary of the dog grooming business plan. Include the name of your dog grooming business, its location, and the products and services the company will provide.

Starting a Dog Daycare Checklist

After writing the business plan, it’s time to get into the nitty-gritty. Logistics like hours of operation, legal needs and more need your seal of approval. 

Here’s a handy checklist to help:

  • Logo and branding: Get creative and develop a unique style. 
  • Location: What space will you use for your facility? Or will you operate a mobile dog grooming business?
  • Startup costs:  How much money do you need? What is your plan to secure funding?
  • Mission statement: Outline your dog grooming business’s purpose and goals. This can go on your website and help fuel your style and overall company philosophy. 
  • Rates and pricing: How much will you charge for your services? Will you offer packages and specials?
  • Marketing and advertising strategies: How will you get the word out? Do you have an advertising budget?
  • Hours of operation: What hours will you offer services?
  • Services you will offer: Will you offer services outside of grooming? Are certain breeds excluded? Will you offer ear cleaning, teeth cleaning, and nail clipping?
  • Supplies: What do you need to operate? (Cleaning products, toys, treats, etc.)
  • Hiring needs: Do you need additional groomers or support staff?
  • Insurance: What type of insurance do you need? 
  • Licensing requirements: There might be restrictions in your area. Consult licensing requirements and zoning regulations where you plan to operate.
  • Legal needs: Consult a lawyer to ensure you follow the law.
  • Dog grooming business software to save time and money

Grooming software saves you time and staffing costs while filling your schedule—so you can focus on what's most important ( 🐶🐶🐶). The right software is the secret to a thriving dog grooming business. 

Gingr created the best dog grooming software for dog grooming business owners like yourself. Great features like online scheduling and payments, recurring appointments, and reporting make Gingr a favorite of dog grooming business owners. Contact us today!