Unpredictable revenue can make it challenging to plan and grow your pet business effectively.

For most dog boarding businesses, relying on one-time bookings creates more questions than answers: Will we fill our weekday slots? Can we afford to hire that new groomer? How do we plan ahead if the numbers keep changing?

The answer? Predictable income through memberships. Membership programs aren't just trendy—they're a smart way to turn occasional customers into loyal regulars. When done right, they build stronger relationships, increase lifetime value, and bring you peace of mind (and steady cash flow).

In this blog, we’re diving into four membership examples from dog boarding businesses. Let’s find the model that works for your pack!

1. Unlimited Daycare Access with Added Benefits

Dog daycare

One popular membership concept is to offer an all-inclusive daycare membership that provides unlimited daycare access without the need for daily reservations. Members could also enjoy a complimentary monthly bath, including nail grinding, and a discount on all boarding reservations.

Key Benefits:

  • Unlimited Daycare: Encourages frequent visits, ensuring consistent interaction and socialization for the dogs.​
  • Monthly Grooming: Adds value to the membership by taking care of regular grooming needs.​
  • Boarding Discounts: Provides cost savings on boarding services, making it more appealing for members to choose the facility for overnight stays.​

By offering unlimited daycare and additional perks, this membership model promotes regular attendance and strengthens client loyalty. The added grooming service enhances the dog's well-being and provides convenience for pet parents.

2. Tiered Memberships with Varied Benefits

Want to introduce one membership with different tiers to choose from? Try doing three levels—Bronze, Silver, Gold—each offering a set number of daycare days per month. Higher tiers could provide additional perks like complimentary grooming sessions, priority boarding reservations, or discounts on other services.

Benefits:

  • Flexibility: Clients can select a tier that aligns with their needs and budget.
  • Increased Engagement: Higher tiers incentivize clients to utilize more services.
  • Scalability: This model caters to a broad client base, from occasional users to frequent visitors.

Clearly outline the benefits of each tier to help clients make informed decisions and consider offering a trial period for higher tiers to encourage upgrades.

3. Priority Access with Exclusive Discounts

A dog chews a bone

Pet parents will pay for priority spots, especially during peak seasons. Develop a membership focusing on boarding services, offering members priority waitlist access and exclusive offers. Include perks like discounted nightly rates, complimentary add-on activities, and flexible check-in/out times.

Benefits:

  • Reliability: Members appreciate the assurance of availability during busy periods.
  • Cost Savings: Discounts make frequent boarding more affordable.
  • Convenience: Flexible scheduling and cancellation options cater to clients' varied needs.

To run this program efficiently, consider limiting the number of memberships sold. This helps to maintain service quality and exclusivity, enhancing the program's appeal.

4. Exclusive Access Memberships

A dog lays on a nice bed

For those pet parents seeking a VIP (Very Important Pup) experience, this membership format is the way to go! Offer a premium membership that provides exclusive access to facilities or services, such as members-only play areas, specialized training sessions, or unique events. This could also include priority waitlist status and discounts on luxury add-ons or lodging spaces.

Benefits:

  • Elite Experience: Members feel valued with access to exclusive offerings.
  • Differentiation: Sets your business apart from competitors.
  • Personalized Service: Tailored experiences enhance client satisfaction.

This membership type works especially well if you live in an area where pet parents seek luxury lodging or other services, like a large city. Regularly update exclusive offerings based on member feedback to maintain engagement and perceived value.

At Gingr, we understand the nuances of pet-care businesses and offer solutions to integrate and manage membership programs seamlessly. Our platform is designed to help you customize offerings, track member benefits, and enhance client communication, ensuring your membership program thrives!

Ready to build a loyal customer base and drive more revenue? Let's make it happen with Gingr!

Get a Demo