14 Ways to Show Your Clients (and Their Pets) Love for Valentine’s Day

Valentine’s Day is all about connection, and for pet-care businesses, it’s the perfect moment to deepen relationships with the people who trust you with their pets every day.

Pet parents aren’t just choosing a service; they’re choosing who cares for a member of their family. The more seen, appreciated, and confident they feel, the more likely they are to stay loyal, book again, and recommend you to others.

The good news? Showing love doesn’t have to mean more work.

With a few thoughtful touches, you can create meaningful Valentine’s Day moments that delight pet parents, make pets happy, and strengthen your business long after Feb. 14.

Here are 14 practical, heartfelt ways to show your clients (and their pets) some extra love this Valentine’s Day.

1. Send a Personalized Valentine’s Day Message

A warm Valentine’s Day email or text is a simple but powerful way to connect. Go beyond a generic message by including the pet’s name or referencing their next visit. Pet parents notice when communication feels personal—and they’re far more likely to engage with messages that sound human, not automated.

Use built-in email and SMS tools to send holiday messages to specific customer segments, like daycare regulars or grooming clients. 

2. Add a Complimentary Valentine’s Treat

A small surprise at pick-up, like a themed treat or toy, can turn an ordinary visit into a memorable one. It doesn’t need to be expensive to be effective.

Pet parents love seeing their pets spoiled, and these small moments reinforce that emotional bond with your brand. Include a little note explaining the treat or toy to reassure pet parents it’s safe and intentional.

3. Share Valentine’s Day-Themed Report Cards

Daily report cards already build trust. Adding a festive Valentine’s twist makes them even more engaging.

A quick note like “Max made lots of new friends and shared plenty of kisses in playgroup today!” adds warmth and personality that pet parents love.

4. Snap and Share Valentine’s Day Photos

Cute pet photos are one of the fastest ways to win hearts.

A simple Valentine’s backdrop, a bandana, or even a heart-themed prop can create scroll-stopping photos that pet parents adore. Share them directly or post with permission on social media.

This kind of visual update reassures pet parents their pets are happy, safe, and having fun.

5. Offer a Limited-Time Valentine’s Add-On

Seasonal add-ons feel special—and they’re a natural way to increase ticket value without feeling salesy.

Ideas include:

• Extra cuddle or enrichment time
• Valentine’s-themed grooming upgrades
• Special playgroups or activities
• A keepsake bandana or photo

Pro tip: Self-service booking makes it easy for pet parents to opt into add-ons during checkout.

6. Surprise Your Most Loyal Clients

Valentine’s Day is a great excuse to reward loyalty and make pet parents feel like royalty.

Consider surprising long-time clients with:

• A small credit on their account
• A complimentary add-on
• Early access to a future promotion

These gestures strengthen emotional loyalty and make customers feel genuinely appreciated—not just marketed to. You can use reporting tools to quickly identify your most frequent or long-standing clients.

7. Highlight Pets on Social Media

Valentine’s Day is the perfect time to celebrate and shine a spotlight on your furry clients (not just your services) via your digital channels.

Try:

• “Valentine of the Day” spotlights
• Group photos from daycare
• Valentine-themed reels or stories

Consistent, authentic content builds trust and keeps your brand top of mind. The more authentic it is, the more it reinforces that your business is truly about the pets.

Pro tip: Check out our FREE 2026 social media calendar for pet-care businesses!

8. Make Check-In and Pick-Up Extra Smooth

Few things say “we care” like saving pet parents time, especially on busy mornings or after a long, exhausting day. A smooth, efficient check-in process reduces stress and starts the visit on a positive note.

Pro tip: Gingr PreCheck allows pet parents to handle forms, vaccines, and add-ons before they arrive — Discover how Gingr PreCheck saves time and reduces lobby chaos.

9. Send a Genuine Thank-You Message

Valentine’s Day may appear to be about shiny red hearts, cards, chocolates, and roses. Whether you care to embrace the commercial aspect or not, its essence really boils down to nappreciation, devotion, and genuine emotion. And that can certainly be worth celebrating.

A simple message thanking pet parents for trusting you with their pets reinforces the relationship and reminds them why they chose you in the first place.

Example: “Thank you for being part of our pack. We’re so grateful for [Pet Name] and love having them in our care!”

10. Share Valentine’s Day Pet Safety or Care Tips

Helpful education shows love in a different way.

Consider sharing:

• Pet-safe Valentine’s treats
• Chocolate and flower safety reminders
• Enrichment ideas for quality time at home

Pet parents value businesses that look out for their pets beyond the visit.

11. Add a Simple Valentine’s Day Theme to Your Facility

A little festive energy goes a long way! Heart-shaped signs, themed playgroups, or Valentine’s playlists create a fun atmosphere without disrupting operations.

Pet parents may not see every detail, but they’ll feel the difference.

12. Encourage Future Bookings (Without Pressure)

Valentine’s Day isn’t about hard sells, but a gentle reminder can be helpful.

A soft nudge to book upcoming services, busy weekends, or grooming appointments keeps your schedule full while staying customer-first. Automated reminders and confirmations reduce no-shows, increase rebooking, and make it easier for pet parents to  track upcoming appointments.

13. Show Your Staff Some Love, Too

Your team is a huge part of the customer experience. A small Valentine’s treat, handwritten note, or public shoutout shows appreciation and helps maintain morale during busy seasons.

Happy staff create better experiences for pets and pet parents alike.

14. End Every Visit with Extra Care

At the heart of it all, love shows up in the little moments:

• An extra belly rub
• A calm cuddle before pick-up
• A kind word shared with a pet parent

These moments are why pet parents trust you—and why they come back.

Valentine’s Day Is About Building Customers for Life

Valentine’s Day can be a great opportunity to strengthen trust, loyalty, and emotional connection at your pet-care business..

When pet parents feel appreciated and pets feel cared for, you’re building relationships that last. With the right tools, these moments become part of a smoother, more connected experience for everyone involved.

Win loyal customers for life. Book a demo with Gingr today!