How Tails of Hawaii Boosted Revenue by 60% With Gingr

Tails of Hawaii was founded in 2006 and is a social, play-based boarding and daycare business. In the nearly two decades since, Tails of Hawaii has been a trusted part of its community, providing heartfelt pet care for Honolulu families. With services ranging from dog lodging and daycare to training, grooming, and even global relocation, the business has grown into one of Hawaii’s premier pet care destinations.

At the heart of it all is owner and operator Heather Manuel, who has guided Tails of Hawaii through growth, setbacks, and renewal. However, after struggling with software that couldn’t manage the services her business offered, she knew she needed to make a switch.

Learn how Gingr helped pet boarding and daycare Tails of Hawaii grow by connecting back-end and front-end operations, engaging customers, enhancing tracking, and more.

The Challenge: Outgrowing Disconnected Systems

As Tails of Hawaii began to grow, Heather worried that their technology, K9 Bytes, couldn’t keep up. She is the first to admit that the old system wasn’t meeting their needs, explaining that, “We used a subpar software for too many years.” 

Before switching to Gingr, Tails of Hawaii was:

• Relying on a subpar system that couldn't handle their diverse, highly specialized list of services.
• Struggling with a disconnect between back-end administrative tasks and front-end customer engagement.
• Battling disjointed communication during high-stress periods—like the COVID-19 pet relocation boom—when sharing instant timelines and flight updates is critical.

Ultimately, Tails of Hawaii needed an all-encompassing solution designed to meet its needs and provide customizations that align with its unique offerings. 

Gingr’s Solution: A Flexible, Comprehensive Hub

Switching to Gingr made Tails of Hawaii’s move to the larger facility seamless, and Gingr’s comprehensive set of features provided an accessible, customizable hub that could handle both front- and back-end operations. 

Our solution helped enable Tails of Hawaii’s growth by:

• Enhancing visual organization: The team relies on Gingr's Animal Icons feature to provide instant visual cues for specific animal behaviors and needs across their large facility. According to Heather, this is their most used feature.
• Offering on-the-go accessibility: Gingr’s cloud-based system allows staff to handle unexpected delays and share important logistical details instantly, which is vital for Tail Movers, Tails of Hawaii’s global pet relocation service.
• Boosting customer transparency: The platform keeps pet and policy information accessible at all times, allowing staff to provide clients with a deep level of accountability.

"When I am out of state, and a customer or employee needs information, I can quickly get caught up on what is going on. When you are able to have a high level of accountability, your professionalism and reputation go up!" — Heather Manuel, Tails of Hawaii Founder

Results & ROI: Accountability That Drives Growth

Along with helping their move to a new facility in Pearl City, just off the freeway ramps and only eight minutes from Honolulu International Airport, Gingr’s tools also had a long-term impact on Tails of Hawaii. Over the last eight years, Gingr has supported Tails of Hawaii in achieving:

• Significant revenue gains: Supported by Gingr's software and built-in marketing campaigns, Tails of Hawaii successfully relocated to a brand-new facility and increased its revenue by 60% in its first year of reopening.
• Elevated professionalism: Real-time access to pet and pet parent information improved their accountability to pet parents, cementing their reputation as Honolulu’s premier pet care destination.
• Flexibility and scalability: Heather and her 40-person team have become Gingr power users, continually customizing the flexible system to meet their evolving daily needs, making Gingr feel less like a tool and more like a partner in growth.

Tails of Hawaii has continued to rely on our platform, even as their services, locations, and client list expand. 

Want the tools to help your pet-care facility grow? Book a demo with Gingr today!