You’ve built a pet-care business with a steady stream of new and current customers. But what happens in between those visits? If you’re not regularly landing in your customers’ inboxes, you miss the chance to build loyalty, boost revenue, and fill your calendar.

Most pet-care businesses have email lists—they just don’t use them effectively. Or worse, they use them once a year for a holiday promo and wonder why it doesn’t move the needle. Meanwhile, competitors are showing up consistently, driving repeat bookings, and staying top of mind. This blog is your guide to unlocking email marketing’s full potential—so you can nurture loyal customers, fill last-minute spots, and grow your pet-care business with less effort.

Why Email? It’s Where Loyalty Lives

A woman uses a laptop as a dog sits next to her

Here’s the thing: social media is noisy. Algorithms change. Engagements drop. But email? It’s direct. Personal. Intentional. And pet parents still check it every single day. If that doesn't grab your attention, these stats might:

Email is 40x more effective at acquiring new customers than Facebook or X.

Email marketing has an average ROI of $42 for every $1 spent.

If you’re a daycare, kennel, groomer, or training facility, email lets you:

  • Keep your brand top of mind between visits
  • Remind pet parents about upcoming appointments or seasonal promos
  • Share personalized updates, report cards, or vaccination reminders
  • Promote new services, memberships, and last-minute availability

Top 5 Reasons Your Pet Busines Should Use Email

1. Drive Repeat Visits with Less Effort

Whether you’re reminding customers to book their next appointment or promoting a new grooming package, email lets you create follow-up opportunities that encourage repeat business without adding to your staff’s to-do list.

2. Fill Gaps and Boost Revenue

Having a slow week? Extra cancellations? Send out a “Last-Minute Spots Available” email with a promo code. A campaign like this can prompt immediate bookings from just one well-timed email.

3. Showcase Your Services

Email is the perfect place to tell your story, from grooming transformations to daycare report cards. Share behind-the-scenes content, highlight team members, or feature happy pet parents and their pups.

4. Stay Organized, Keep Customers Informed

Email is the perfect channel for sharing reminders, digital waivers, Gingr PreCheck forms, and policy updates—saving your team time and reducing no-shows.

5. Build Long-Term Loyalty

When you show up consistently in a customer’s inbox, they think of you first. That’s how you turn first-timers into lifelong customers.

What Kind of Emails Should You Send?

A man uses a phone while walking his dog

Here’s a quick starter list of email types pet-care businesses love:

  • Welcome emails for new customers
  • Reminder emails for appointments, vaccinations, and memberships
  • Promotional emails for seasonal specials or new services
  • “We miss you” emails for inactive customers
  • Newsletter-style updates with pet care tips and facility news
  • Automated birthday emails for pets (cue the awws!)

Pro Tip: Gingr’s automated communication tools make sending many of these emails simple and scalable.

But What If You Don’t Have Time?

We hear this one a lot. That’s why tools like Gingr’s built-in email automation make it easy to set up once and let it run in the background. Whether it’s sending booking confirmations, feedback surveys, or vaccination notices, you don’t need a marketing team—you just need the right tools.

Plus, Gingr helps you segment your audience so you can send the right message to the right pet parent at the right time.

Every pet-care business wants more loyalty. More repeat visits. More word-of-mouth. Email marketing helps you nurture all of that—and it costs way less than social ads.

At Gingr, we believe your software should do more than schedule appointments—it should help you build relationships. Get a demo to see our powerful tools in action!