What’s the secret to standing out in a crowded pet-care market? It’s all about innovation and staying ahead of the curve. As we enter 2025, pet kennels that embrace change and focus on what matters most to pet parents will set the standard for excellence.
Let’s explore four ways to shake things up and keep your kennel ahead of the pack.
Use Technology to Boost Convenience
Pet parents are busier than ever and expect the same level of tech integration from pet-care services as they do from their favorite apps and stores. Upgrading your tech offerings can enhance the customer experience and streamline your operations.
- Online booking systems: Offer a seamless platform for reservations, cancellations, and modifications. Gingr makes this easy with our cloud-based kennel software for both your business and clients.
- Mobile apps: Utilize a user-friendly app that allows pet parents to monitor their pet’s stay, schedule services, or view updates.
- Smart monitoring systems: Install cameras in play areas and sleeping quarters so clients can check in on their furry friends anytime.
Investing in technology attracts tech-savvy clients and demonstrates your commitment to innovation and convenience.
Diversify Your Service Offerings
Pet parents increasingly look for one-stop solutions for their pets. Expanding your service menu can differentiate your business and increase customer loyalty.
- Dog training classes: Offer group or private sessions tailored to different skill levels.
- Spa services: Add grooming packages, de-shedding treatments, or even relaxation massages.
- Specialized care: Provide services for senior pets, puppies, or pets with special needs.
Highlight these additional services in your marketing to attract a broader audience and encourage repeat visits
Create Personalized Client Experiences
A little extra effort can go a long way in making pet parents feel valued. Personalization can turn first-time clients into lifelong customers.
- Customized updates: Send daily texts or emails with photos and details about their pet’s activities.
- Birthday perks: Celebrate pets’ birthdays with a small gift or discount on their stay.
- Tailored care plans: Note specific preferences, from feeding routines to favorite toys, and reflect these in their care.
Creating a memorable experience for both pets and their parents strengthens trust and loyalty, setting you apart from competitors.
Build a Stronger Community Presence
- Host events: Organize open houses, pet adoption days, or holiday-themed gatherings.
- Partner with local businesses: Collaborate with pet stores, trainers, or vets to create referral networks.
- Support local causes: Sponsor animal shelters, participate in fundraisers, or donate services to charity auctions.
A strong community presence boosts brand visibility and establishes your business as a trusted and caring local resource.
The pet-care industry continues to evolve, and so should your business. By embracing technology, diversifying services, personalizing experiences, and engaging with your community, you can keep your pet kennel competitive in 2025 and beyond. Shake up the status quo and watch your business thrive in the new year!
Set your pet business up to succeed in 2025. See how Gingr can help today!
