Maximize Revenue with Dynamic Pricing & Peak Dates in Gingr

As the summer months wind down and the U.S. has just celebrated Labor Day, many boarding facilities and daycares are taking stock of their busy season. What went well? Where is there room to improve? And how can we position ourselves for success during the even busier holiday season that’s just around the corner?

For pet-care businesses, the final stretch of the year — from Thanksgiving through New Year’s — is often the most hectic. Families travel, social events increase, and more pet parents seek safe, reliable care for their furry family members. To maximize revenue during this crucial time, pet caregivers are turning to proven strategies from the hospitality industry. One of the most effective is dynamic pricing based on peak times of the year.

Dynamic pricing automatically adjusts rates based on demand, similar to how hotels, airlines, and even ride-sharing apps raise prices during peak periods. By combining smart automation with thoughtful planning, Gingr makes it simple for pet-care businesses to optimize pricing, boost revenue, and save time during their busiest seasons.

Understanding Seasonal Demand in Pet Care

Every pet-care business experiences ebbs and flows throughout the year. For instance:

• Summer vacations bring higher demand for boarding.
• Long weekends mean more daycare reservations.
• Holiday travel in the winter months often leads to fully booked kennels.

Traditionally, many facilities have relied on flat pricing models. While straightforward, this approach leaves money on the table during peak demand and fails to incentivize bookings during slower times. Customers already expect some level of variation — just as they would pay more for a hotel room over the holidays, they understand that premium pet-care services may come at a premium price when demand is high.

Dynamic pricing allows you to capture this value while staying competitive and transparent with clients.

What Is Dynamic Pricing in Gingr?

Dynamic pricing is a business strategy that uses technology and data to automatically adjust prices based on fluctuating factors such as demand, seasonality, or urgency. Here's what it looks like across other industries:

• Airlines raise ticket prices during holiday travel weeks.
• Ride-sharing apps apply surge pricing when requests spike in a single area.
• E-commerce sites adjust prices based on inventory levels or browsing behavior.

With Gingr’s dynamic pricing and peak dates, businesses in pet care can:

• Automatically increase boarding rates during holiday weeks.
• Apply flat fees for each day that falls within a designated peak period.
• Charge a premium for last-minute bookings.
• Offer discounts during slower periods to encourage reservations.

This system takes the guesswork and manual effort out of managing seasonal pricing.

When and Why to Use Dynamic Pricing

Dynamic pricing and peak dates are especially powerful in scenarios like:

1. Holidays and Long Weekends: Thanksgiving, Christmas, and New Year’s are prime opportunities to increase revenue as demand surges.
2. School Breaks and Summer Vacations: Families travel more during spring break and summer, leading to higher boarding demand.
3. Local Events: Regional festivals, sporting events, or weddings can drive sudden increases in pet-care needs.
4. Last-Minute or Urgent Bookings: Just as airlines charge more for next-day flights, pet-care businesses can charge premiums for short-notice stays.
5. Off-Peak Incentives: Offering special pricing during slower months encourages consistent bookings and helps smooth out revenue.

By aligning your pricing strategy with natural demand cycles, you capture additional revenue, balance capacity, and give customers more choices.

Gingr’s Peak Dates Feature

Dynamic pricing in Gingr centers around the Peak Dates feature. This tool allows you to automatically apply additional charges during pre-set busy periods.

How It Works:

• Define specific date ranges where demand is expected to be highest.
• Gingr automatically applies surcharges for any reservations that fall within those dates.
• Charges apply by unit — whether that’s per night (boarding) or per day (daycare).

Example:

• A boarding facility sets December 20 – January 2 as peak dates.
• Boarding rates increase by $15 per night during this period.
• A 7-night reservation generates an extra $105 in revenue without any manual adjustments.

This automation ensures you don’t miss opportunities for revenue growth and eliminates the hassle of remembering to manually adjust fees.

Implementation

Implementing dynamic pricing in Gingr is straightforward.

Step 1: Identify Your Peak Periods

Before you begin, list all date ranges where you normally charge higher fees — holidays, school breaks, or special local events.

Step 2: Configure Peak Dates in Gingr

• Navigate to the Peak Dates settings.
• Add the relevant date ranges.
• Choose whether to apply a daily flat fee or a percentage-based increase.

Step 3: Automate Pricing Rules

• Define surcharges for services like boarding, daycare, or grooming.
• Set rules for last-minute bookings if desired.
• Gingr will automatically apply fees to reservations that match your criteria.

Step 4: Review and Adjust

• After the season, review reports to evaluate performance.
• Refine your peak dates and surcharge amounts for the following year.

Pro tip: If you’re unsure whether your peak date pricing can be automated, reach out to your onboarding specialist.

Business Benefits of Dynamic Pricing and Peak Dates

1. Increased Revenue

Capture higher margins during periods when demand is naturally strong.

2. Improved Profit Margins

Optimize pricing to maximize revenue while balancing capacity.

3. Operational Efficiency

Automation eliminates manual adjustments, reduces errors, and saves valuable time.

4. Better Customer Management

Encourage early bookings by communicating that prices may increase closer to peak periods.

5. Competitive Advantage

Differentiate your business by adopting a professional, data-driven pricing strategy.

Best Practices for Using Dynamic Pricing in Pet Care

• Plan Ahead: Review the calendar annually and set peak dates early.
• Use Data: Leverage Gingr reports to identify trends in booking volume and revenue.
• Communicate Clearly: Let customers know about holiday surcharges in advance to avoid surprises.
• Balance Demand: Use pricing to encourage early reservations or shift some bookings to off-peak times.
• Stay Flexible: Review results each season and adjust accordingly.

Real-World Scenario

Imagine a pet resort in Denver: They designate Thanksgiving week as a peak period. A dynamic pricing rule adds $20 per night for all boarding reservations. With 40 kennels filled for 7 nights, the facility earns an additional $5,600 in seasonal revenue.

Without lifting a finger, the business not only covers increased holiday staffing costs but also maximizes profit during its busiest week of the year.

Maximized Revenue at the Right Time

As the busy holiday season approaches, pet-care businesses must think strategically about how to maximize revenue while delivering top-quality service. Dynamic pricing and Gingr’s Peak Dates feature make this simple, efficient, and effective.

By automating seasonal adjustments, you:

• Capture more revenue during peak demand.
• Eliminate manual workload and reduce errors.
• Provide transparent, professional service to your customers.

Just like airlines, hotels, and e-commerce leaders, pet-care businesses can now take advantage of pricing strategies that align with market demand. With Gingr, you’ll be ready for the holiday rush — and every busy season beyond.

Ready to see dynamic pricing in action? Explore Gingr’s Knowledge Base or book a demo today!

Frequently Asked Questions 

What is dynamic pricing in pet care?

Dynamic pricing in pet care is a strategy where rates for services like boarding, daycare, or grooming automatically adjust based on demand, holidays, or booking urgency. With Gingr, this process is automated through pricing rules and peak dates.

Does Gingr allow me to add holiday surcharges automatically?

Yes. Gingr’s Peak Dates feature lets you set specific date ranges (such as Thanksgiving or Christmas) where surcharges are automatically applied to reservations. This eliminates manual adjustments and ensures consistent, accurate pricing.

How do peak dates work in Gingr?

Peak dates are custom date ranges you configure in Gingr. During these periods, Gingr automatically applies surcharges to each night (boarding) or each day (daycare) within that date range. This helps maximize revenue during high-demand times.

Can dynamic pricing also help during slower seasons?

Absolutely. While peak dates focus on busy seasons, dynamic pricing strategies can also be used to offer discounts during off-peak times, encouraging bookings and balancing revenue year-round.