Soo Dog Gone Cute: Grooming Success Fueled by Creativity & Connection

Nestled in the heart of Waynesville, North Carolina, Soo Dog Gone Cute Grooming is a grooming salon that local pet parents regard as a haven for creativity, care, and canine confidence.

Since opening its doors in 2019, the business has grown from a passion project into a beloved community staple. And in 2023, that passion found a new leader when Lauren Carter purchased the grooming salon and took the reins with heart, hustle, and a whole lot of style.

“When I took over in 2023, we had two groomers,” Lauren said. “Now, we’re up to three groomers and two bathers. We’ve grown so much, and I love and am proud of my team.”

At the core of Soo Dog Gone Cute’s success is Lauren’s love for creative grooming, the artful expression that turns everyday doggy haircuts into unique and unforgettable transformations.

From nail trims to colored fur, sparkly teeth cleaning, or a fresh shave, Lauren and her team celebrate the needs and personalities of each pup who walks through their doors.

A Cut Above, Thanks to Gingr

To support their rapid growth and keep things running smoothly, Lauren chose Gingr’s pet grooming software, primarily because of the built-in text and photo messaging capabilities.

Gingr’s two-way SMS capabilities empower her team to do more than confirm appointments. Groomers can text pet parents updates, instructions, or adorable before-and-after photos. Pet parents love seeing their furry friend’s fresh, new look!

The convenience of easy communication became especially important when the grooming business relocated.

“Recently, we moved our location,” Lauren said. “With Gingr’s texting system, we were able to send out information to our clients about our new location with very few issues.”

More Tail Wags, Less Busywork

For busy groomers like Lauren and her team, automated appointment reminders have also been a huge advantage in their pet-care business.

“Gingr has made scheduling easier and helped keep our clients showing up for their appointments with appointment reminders,” Lauren said. “I love the ease of use and flexibility.”

Gingr’s automated appointment reminders help Soo Dog Gone Cute stay a step ahead by keeping pet parents informed before they even walk in the door.

With customizable email and SMS reminders, Lauren can set up friendly nudges about upcoming appointments, ensuring pet parents stay on track (and show up!).

It’s one less task for her team and one more way to streamline their day.

Beyond reducing no-shows, these reminders play a big role in building customer loyalty. Pair that with easy access to appointment history, personalized notes, and detailed service checklists, and they’ve got a recipe for consistent, reliable care that keeps tails wagging—and customers coming back.

Gingr has become integral to Soo Dog Gone Cute’s operations, from smoother scheduling to stronger client relationships.

Lauren’s journey proves that small grooming businesses can grow significantly with the right tools and a lot of passion.

Get a demo to see how your pet-care business can build customers for life with Gingr.