Scaling a Boutique Pet-Care Business: How Pet Nanny PR Grew its Client Base 30% with Gingr

For Pet Nanny PR Owner Tatiana Báez, a career in pet care was a natural extension of who she is at heart. As a Licensed Veterinary Technologist with nearly two decades of experience, her life and work have always focused on animals.

"I founded Pet Nanny PR in 2018, but my journey as a pet caregiver started long before that," she said. "Caring for animals has always been at the center of my life."

That experience gave her a unique perspective on what pet parents were truly looking for, which was something beyond traditional boarding. She saw a clear need for a more personal, low-stress alternative.

"Pet Nanny PR officially began... after I realized how many pet parents needed a trustworthy, cage-free, home-based alternative for their dogs and cats," she said,

What began as a small, home-based operation quickly grew through word of mouth and trust. Clients weren’t just looking for a place to leave their pets. They were looking for someone who would care for them like family.

"What started with me caring for a few pets in my apartment has now grown into a full home-based boarding and pet-sitting service with a strong community of loyal clients," Tatiana said.

With Growing Demand Came an Expansion

As demand increased, Tatiana made a pivotal investment in the future of her business by purchasing new property designed specifically for the experience she wanted to create.

"In 2021, I purchased the home that is now 'Pet Nanny Land,' a safe, cozy, family-style space where pets can stay, play, and feel truly at home," Tatiana said. 

That evolution allowed her to fully bring her vision to life: a structured, home-based environment where pets receive individualized attention backed by veterinary knowledge. Over time, the relationships she built became just as important as the services she provided.

"Over the years, I’ve welcomed hundreds of pets, built beautiful long-term relationships with families, and watched many of these animals grow up," she said.

Today, Pet Nanny PR remains intentionally boutique and owner-operated. Tatiana is still deeply involved in every aspect of the business, from daily care to client communication, ensuring consistency and trust at every touchpoint. In a home-based setting, that connection runs deep. She gets to know each pet as an individual, gaining a deep understanding their behaviors, preferences, quirks, fears, and needs. This create a level of care that’s difficult to replicate in traditional facilities.

This year, Tatiana also expanded to offer mobile services, taking her pet boarding and sitting services on the road to meet pet parents where their beloved animals feel comfortable.

"I also love giving pet parents peace of mind," Tatiana said. "Knowing that they can travel or work without worrying because their pets are safe, loved, and supervised is the most rewarding feeling."

Growing Pains and a Turning Point

As Pet Nanny PR expanded, so did the complexity of running it. What once worked in the early days (manual notes, messages, and basic scheduling_ became increasingly difficult to manage at scale. With a growing client base and more moving parts, maintaining organization and clear communication started to feel like a constant challenge.

"As my client list grew, it became harder to keep everything organized and maintain the level of communication and accuracy I wanted for my clients," Tatiana said.

Tatiana knew that to continue growing without compromising her standards, she needed a more professional, centralized system.

"I decided to use Gingr because I needed a reliable, organized, and professional system that could support the growth of my business," she said.

Bringing Structure to a High-Touch Experience

Implementing Gingr gave Tatiana the ability to streamline her operations without sacrificing the personalized care that defines her pet-boarding business. By consolidating to one platform, she gained both clarity and control over her day-to-day workflow.

"Being able to track pet details, vaccination records, schedules, and messages all within the same platform saves me a huge amount of time and helps me stay consistent with every client," she said.

That efficiency becomes especially valuable during high-demand periods. During one particularly busy holiday season, the difference was undeniable.

"With Gingr, everything was centralized," Tatiana said. "The system automatically flagged missing vaccine records, updated reservations in real time, and kept all client notes organized."

What had once been a stressful, error-prone time of year became smooth and manageable.

"It helped me avoid double-bookings, ensured every pet met my safety requirements, and saved me hours of manual follow-up," she said,

Real Results for Sustained Growth

The operational improvements didn’t just make Tatiana’s life easier, they directly impacted the growth of her business. With a more professional and seamless booking experience, Pet Nanny PR became even more enticing to both new and existing clients.

"My client base has increased by approximately 30%, mainly because the booking process became easier and more professional for pet parents," she said.

At the same time, automation and organization significantly reduced the amount of admin time she had to commit so she could give the best, personalized care to every pet.

"Administrative time dropped by nearly 40%, allowing me to focus more on the pets and less on manual scheduling or follow-up," Tatiana said.

And with clearer communication and easier rebooking, client loyalty naturally followed.

"Repeat bookings increased by about 25%, thanks to the streamlined communication and the ability for clients to book directly online," she said.

Scaling Without Losing What Matters

Despite that growth, the heart of Pet Nanny PR hasn’t changed. It remains a deeply personal, relationship-driven business—one where every pet is treated like family.

"Pet Nanny PR is a very personal, relationship-driven business, and Gingr has helped me keep that personalized touch even as the business grows."

With the right systems in place, Tatiana has been able to expand sustainably while staying true to her mission.

"Anything that allows me to stay organized, communicate clearly, and give families peace of mind ultimately helps me continue doing what I love: caring for pets as if they were my own."

Solutions that Optimize Operations, Maximize Revenue, and Build Customers for Life

Pet Nanny PR’s growth story is proof that the right systems don’t just make operations easier, they also unlock the ability to scale without sacrificing what makes a business special.

By centralizing reservations, client communication, and pet records in Gingr, Tatiana has been able to increase her client base, reduce administrative workload, and deliver an even more consistent, high-quality experience for every pet and pet parent.

If you’re ready to streamline your operations, save time, and grow with confidence, Gingr gives you the tools to do it all.. all in one place. Speak to a Gingr expert today.