Starting a new dog daycare business? A new dog grooming salon? Expanding into a larger dog boarding kennel facility?
Keeping up on important pet-care industry trends helps keep you up-to-date on best practices and competitive in a busy pet-care market.
Carmen Rustenbeck of IBPSA delivered a deep look at what matters in pet-care in her recent article on The State of the Pet Care Services Industry.
To themes and trends noted:
As Rustenback comments, “…technology-based marketing companies have been able to sell the consumer the idea that boarding has very negative connotations and any caring pet parent would not put their pet in a “cage” (ibid).
Facility-based pet-care businesses need to attend to the reputation not only of their facility, but other facilities as well, so that the tide of all pet-care facilities rises above the ‘ubers’ of pet-care like Rover and DogVacay.
Hirschhorn’s comments above provide a simple benchmark that pet-care facilities can ensure to stay competitive: a reputation for experience and professional training in pet-care facilities.
Learn about online reputation management for pet-care in this video: https://www.youtube.com/watch?v=vFJvkaw6t7o&feature=youtu.be
Advocacy, training, 3rd-party certification. Participation in pet-care associations helps ensure your business rises, and the industry as a whole rises as well. Join the International Boarding and Pet Services Association HERE and get engaged!
EDUCATION & CERTIFICATION MATTERS
Educating yourself and your staff in ‘best practices’ of dog daycare and boarding operations helps you manage risk, increase employee satisfaction and reduces turnover - and helps you win customers-for-life.
Certifications help your employees develop themselves as industry professionals, elevating their job-satisfaction, pay, and elevating the businesses they work for. Pet care staff and facility certification will play a growing role in the pet-care industry in 2019.
Learn more about these important pet-care services trends at https://www.ibpsa.com/state-pet-care-services-industry/