In the latest session of our Strategies That Drive Loyalty webinar series, we wrapped things up with a deep dive into one of Gingr’s most powerful tools for customer retention and predictable revenue: memberships.
The webinar covered everything from the basics of how memberships work to a live walkthrough of setting them up, managing them, and using them creatively for automated discounts.
Here’s a recap of the key takeaways.
Memberships are designed to help pet care businesses create a more consistent customer experience while also supporting recurring revenue.
With memberships in Gingr, businesses can:
Whether you’re building a daycare plan, a boarding loyalty program, or an employee discount, memberships offer a flexible way to package value and encourage repeat business.
One of the first things covered in the webinar was the difference between Gingr’s three related tools: packages, subscriptions, and memberships.
Packages are purchased as needed and can include credits for both reservations and add-on services. They can also be bundled, which makes them a flexible option for one-time purchases.
Subscriptions are similar to packages, but they renew automatically on a set cadence. They can include credits for reservation types and services, but they are typically more straightforward and do not offer the same bundling flexibility as packages.
Memberships combine the best of both worlds by adding:
At this time, membership credits apply to reservations only, not add-on services, though that is expected to expand in the future.
The webinar highlighted several practical ways businesses can use memberships, including:
Great for weekly or monthly recurring plans, including unlimited daycare or a set number of visits per cycle.
These can include a set number of boarding nights, plus discounts on add-on services like baths or enrichment options.
One of the most useful special cases discussed was the $0 membership. These can be used to automatically apply discounts for:
Instead of manually adjusting invoices each time, businesses can automate those benefits behind the scenes.
A major portion of the webinar focused on a live demo showing how to create a membership from start to finish.
From the admin area of your Gingr app, navigate to Manage Memberships to access system-wide settings and create new membership plans.
Several key settings were reviewed, including:
That last setting is especially important for businesses that limit how many discounted items a member can receive during each billing cycle.
During the demo, a sample monthly membership was created with:
The example membership included:
This showed how memberships can stack multiple pricing and credit benefits into one plan.
Memberships can be billed on a weekly, monthly, or annual cadence. Benefits can also be set to expire:
This gives businesses flexibility in how strict or forgiving they want benefit usage windows to be.
We also reviewed the financial setup, including:
After creating the membership, the webinar moved into how to enroll a customer through the point of sale.
From Items for Sale, staff can:
Once enrolled, the membership is immediately active and its credits and discounts can begin applying automatically.
The demo then showed how membership discounts appear in the shopping cart and on invoices.
For example, after enrolling a customer in the sample membership:
This automation helps reduce manual adjustments and ensures benefits are consistently applied.
Once a customer has an active membership, staff can view it directly from the owner profile.
From there, they can see:
This makes it easy to answer questions, troubleshoot issues, and review a customer’s membership activity over time.
For a broader operational view, Gingr also offers a Memberships Report.
This report allows teams to:
For businesses managing a large number of memberships, reporting provides a faster alternative to reviewing accounts one by one.
The webinar wrapped up with a practical example of setting up a $0 employee discount membership.
In the demo, an annual membership was created that:
Once assigned to an employee, that discount automatically flowed through to estimates, reservations, and purchases—no manual discounting required.
This is a smart way to standardize internal discounts and save staff time.
A great audience question came in at the end of the webinar about not seeing memberships in the admin area.
The answer: permissions.
If the membership tools or admin links are missing, businesses should check their group permissions and confirm that “Can sell memberships” is enabled for the appropriate user group.
This is an important setup step to verify if staff members need access to create or sell memberships.
This session made one thing clear: Memberships are more than just recurring billing. They’re a flexible loyalty tool that can help businesses:
Whether you’re building a recurring daycare plan or automating staff discounts, memberships can be tailored to fit a wide variety of business needs.
If you weren’t able to attend live, or wish to revisit the recording, tap or click the link above.
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