If you needed an excuse to shower pups with extra love, there are plenty of official and unofficial holidays ripe for the occasion! From the recently celebrated National Spoil Your Dog Day to National Cook For Your Pets Day, just a couple of months away, they’re a golden opportunity to create memorable experiences for clients, boost revenue with limited-time offerings, and showcase how much you care about every wagging tail that walks through your doors.
And for pet parents? It’s the perfect reminder to carve out a little time for extra snuggles, tasty treats, and playful adventures. Let's walk through some fun, creative ideas for spoiling dogs on special days – or any time throughout the year if they've been a particularly good boy or girl.
Offer a “Pup Spa Day” package at a discounted rate. Think luxurious extras like blueberry facials, paw scrubs, or a silky conditioning treatment that leaves coats glossy and fresh. Promote it as a once-a-year indulgence that no dog should miss.
Upsell with festive touches like nail polish, colorful bandanas, or bowties. Even a simple paw balm treatment can feel like a spa-worthy experience for a pup.
Stock your front desk with grooming brushes, dog-safe cologne sprays, or leave-in detanglers. Parents will appreciate a way to keep their dog looking fresh between appointments.
Send pups home with a “Spoil Your Pup” goody bag: a small sample of treats, grooming wipes, and a thank-you note. It’s a thoughtful gesture that also encourages repeat visits.
Bundle obedience classes with something lighthearted, like teaching dogs a new trick. Market it as a way to celebrate by learning something fun — imagine pups leaving with a new “spin,” “wave,” or “kiss” command.
Offer one-on-one enrichment sessions. Parents love the idea of their pup being mentally stimulated and learning a playful skill that shows off at home or in the park.
Puzzle toys, clickers, and training treats are perfect impulse buys to tie into the holiday.
Snap a photo of each pup showing off their new trick and give owners a “National Spoil Your Dog Day Certificate of Achievement.” It’s cute, memorable, and Instagram-worthy.
Offer a free or discounted upgrade to a luxury suite for dogs boarding on a special pet holiday. Once parents see how spoiled their pup can be, they may never book anything less again.
Consider cuddle time, bedtime stories, or frozen peanut butter Kongs as celebratory upgrades. Even a special tuck-in with a photo update goes a long way.
Promote cozy blankets, travel kits, or calming sprays at checkout. These items also reinforce the comfort-first vibe of your business.
Send parents personalized photo updates of their dogs enjoying Spoil Your Dog Day. A happy pup curled up with a storybook or Kong is priceless marketing.
Host a Spoil Your Dog “Yappy Hour.” Pair human drink specials with dog-friendly treats like yappuccinos or pup cups.
Set up a paw-print art station or mini costume contest with prizes for the most creative looks. You’ll drive traffic, build buzz, and generate shareable social media content.
Offer branded merchandise like bandanas, collapsible bowls, or chew toys. Tie in your logo so dogs become walking billboards for your business.
Run a Spoil Your Dog raffle with prizes donated by local businesses. It’s community-building and fun for attendees.
Include a free photo package or festive bandana with any full-day bookings. Parents love to see their dogs in action, and it’s a great upsell opportunity for future picture packages.
Schedule enrichment sessions like bubble play, agility courses, or a ball-pit party. Position them as “holiday events” that make the day extra memorable.
Send home goodie bags with treats, toys, or branded daycare punch cards. The little extras show parents their dogs are cared for beyond the basics.
Create a themed Report Card for the day with playful notes like “Max had extra zoomies today!” or “Bella loved chasing bubbles.” Toss in a treat to sweeten the deal.
Not every celebration has to happen at a business. Pet parents can embrace the holiday in simple, fun, and affordable ways:
Making pups feel special helps strengthen customer loyalty and drive repeat business. At Gingr, we've designed features to make that even easier for pet businesses of all types. Get the tools you need to integrate retail, manage add-ons, and run limited-time specials with the pet-care software that gets you!