The holiday season isn’t just a time for cozy sweaters, festive treats, and twinkling lights. It’s also one of the biggest opportunities of the year for pet grooming salons to boost revenue, attract new clients, and delight pet parents who want their pups looking picture-perfect. With the right seasonal offerings, thoughtful promotions, and a little help from smart automation, your salon can turn December (and the months surrounding it) into a flurry of bookings in the best possible way.
At Gingr, we know pet-care professionals are busier than ever during the holidays. Between full schedules, excited pet parents, and wiggle-butt pups ready for their makeover, you need simple, effective ways to fill your calendar and keep operations running smoothly. That’s where a little creative planning—and the right tools—make all the difference.
Let’s dive into holiday ideas that bring more visits to your grooming salon, build long-term loyalty, and create unforgettable experiences for your clients.
Seasonal grooming packages let you add value without adding much work—and pet parents love treating their pups to something special around the holidays. Consider creating tiered packages with whimsical names, clear benefits, and fun add-ons.
The “Merry & Bright Makeover”
A bath, trim, nail buff, festive bandana, and a spritz of holiday-scented cologne.
The “Holiday Glow-Up”
Includes everything above plus paw balm treatment, teeth brushing, and a cute take-home holiday photo (instant pet-parent delight!).
The “Snow Day Spa”
Hot oil treatment, deep coat conditioning, blueberry facial, and winter-themed accessories.
Why this works: Holiday packages make it easy for pet parents to upgrade, increasing your average ticket. Gingr users see, on average, $15–$25 boosts in add-ons when offerings are visible and easy to select, especially through online booking .
Pro Tip: You can include these packages as add-ons during booking, prompting both pet parents and staff to select festive extras without lifting a paw. Automated pricing rules also let you adjust holiday rates with zero stress.
Few things light up a pet parent’s world like a high-quality, adorable holiday pet photo. Hosting themed photo days not only increases foot traffic but also boosts engagement across social platforms.
Bonus: Clients who book holiday photos are more likely to schedule grooming right before the big day, which drives repeat visits.
Holiday grooming appointments fill quickly, but early-bird incentives help spread bookings across the season, reducing last-minute chaos.
And with Gingr, you can automate reminders and marketing messages to encourage early booking, saving your team hours of outreach. Pet parents increasingly expect quick, digital responses, and automation helps you meet that demand without overwhelming your staff.
Seasonal countdowns add excitement, urgency, and variety to your holiday promotions.
Use email and SMS tools to send daily or weekly updates. You can segment customers based on past services, encouraging upsells and rebooking (no extra platforms required!).
Gift cards and packages make fantastic holiday presents for dog lovers—and they help you generate predictable, upfront revenue.
Here’s what to offer:
Gingr makes it easy to track packages and automate renewals, helping salons avoid manual errors and keep revenue flowing smoothly year-round.
Small, seasonal add-ons can make a big difference in both revenue and customer delight.
Even simple, low-cost add-ons add up, especially when they’re embedded naturally in the booking flow. Using an intuitive system for pet groomers helps staff capture more add-ons during every appointment, resulting in consistent revenue gains.
Word of mouth is powerful, especially during social, celebratory seasons. Encourage existing customers to refer new ones with a festive incentive.
Pair this with post-appointment automated review requests, powered by Broadly. Positive reviews significantly influence where pet parents choose to book, particularly during peak grooming seasons.
Pet parents love stepping into a salon that feels warm, welcoming, and festive. A simple décor refresh can elevate the client experience while reinforcing your brand.
This added touch makes clients feel special (and more likely to rebook before they leave).
Last-minute cancellations happen more often during the holidays, but they don’t have to mean lost revenue.
These features reduce no-shows and help you fill openings quickly without your staff spending hours on the phone. Many pet-care facilities using this grooming software save up to several hours daily simply through online booking and automated communications.
Pet businesses and parents both know that the holiday hustle is real!
Modernizing the customer experience with seamless digital processes, from Gingr PreCheck to automated pickup notifications—helps you build customers for life.
Holiday-themed pet report cards are a small gesture with big impact. They help pet parents feel informed, connected, and confident in your care.
Gingr’s report-card templates make this quick and easy—while building trust and boosting rebooking rates.
Holiday momentum doesn’t have to stop at Christmas.
This helps your business avoid the post-holiday slump and strengthens long-term retention—one of the most valuable growth drivers for grooming salons.
Families juggle a million things during the holidays. Offering fast, intuitive online booking means your clients can reserve appointments anytimewithout calling during business hours.
Facilities that rely on self-service booking through an online portal and/or mobile app regularly save hours each day and see higher upsell rates thanks to in-app promotions.
The holiday season is not the time to manually send reminders or follow-ups. Automation ensures every client gets the right message at the right time—even while you're shampooing, clipping, or fluff-drying.
Automation is your holiday helper, keeping your schedule full while your team stays focused on hands-on care.
While these ideas support your busiest season, they also encourage consistent growth long after the decorations come down. The key is building a customer journey that feels joyful, seamless, and reliable.
When your operations run smoothly, you have more room to be creative, festive, and customer-focused—the things that truly set your grooming salon apart.
The holidays are a special time for pet parents, and your grooming salon plays a meaningful part in helping families celebrate with their furry companions. With the right combination of themed offerings, smart promotions, and powerful automation, you can create experiences that feel magical while supporting the long-term health of your business.
If you’re ready to streamline operations, boost holiday bookings, and build customers for life—we’re here to help.
Join the pack. Book a Gingr demo today.