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Offer Pet Parents More Value with Memberships | Gingr

Written by Gingr | 9/5/25 3:24 PM

Pet parents crave simplicity. Pet-care businesses crave consistency. Memberships deliver both.

From grooming salons and dog daycares to training centers and boarding facilities, memberships create opportunities to build stronger customer relationships, generate recurring revenue, and streamline operations. Whether your goal is to reward loyal clients, reduce front-desk traffic, or smooth out seasonal dips in bookings, memberships offer flexibility for your business and added value for your customers.

Let’s look at how memberships can work across different pet-care services:

For Grooming Businesses

Groomer Gia is booked solid. But between managing schedules and fielding calls, she barely has time to focus on what she loves most — doing creative grooms and getting puppy kisses! With memberships, Gia can offer her regulars a set number of monthly grooming credits and perks like discounted add-ons or retail products. Her customers get dependable appointments and special pricing. Gia gets predictable income and fewer gaps in her calendar.

For Boarding and Kennel Facilities

Kennel Owner Kelly wants more consistent bookings, especially during slower times of the year. By offering annual memberships with prepaid boarding credits, she can encourage early reservations and keep her facility full, even in off-peak seasons. Memberships make it easier for Kelly to forecast staffing needs, plan inventory, and give returning customers a reason to keep choosing her facility.

For Daycares

Cara's Canine Care is juggling a packed lobby, overbooked days, and a waitlist of new clients. With daycare memberships that renew weekly or monthly, Cara can better manage capacity, reduce administrative work, and give pet parents the peace of mind that their pup has a reserved spot. It’s a streamlined system that benefits everyone: staff, pets, and parents alike.

For Training Programs

Dog Trainer Taylor runs group classes, private sessions, and enrichment programs. He can encourage long-term participation by offering memberships with recurring credits and exclusive pricing and build stronger relationships with his clients. Memberships also allow him to reduce drop-off after a single class and create a more structured, engaged learning environment for dogs and their humans.

Why Pet Parents Love Memberships

A well-designed membership program makes life easier for pet parents. They enjoy:

  • Predictable billing and easy renewals
  • Access to recurring services with guaranteed availability
  • Special pricing or perks that reward their loyalty
  • A stronger bond with the businesses that care for their pets

And when it’s easy to enroll, book, and pay? Even better! Gingr’s integrated tools give pet parents everything they need at their fingertips, from managing credits to receiving appointment reminders and report cards.

What’s New: Smarter Memberships with Prorated Benefits

We’ve updated Gingr Memberships to make things more fair and functional for you and your customers so you can both enjoy the benefits of membership programs at your pet business.

Prorated Membership Benefits

Before this update, when a pet parent enrolled mid-cycle, they were charged a prorated amount but still received full benefits. This sometimes led to confusion or misuse of benefits.

Now, Gingr automatically adjusts both the cost and the benefits to reflect the actual usage window.

If someone joins on a date outside the regular renewal schedule, their membership is prorated so they only receive the benefits they can reasonably use before the next billing cycle. If the enrollment date means no benefits would be usable, the system simply prevents enrollment, avoiding awkward conversations or customer dissatisfaction.

This means:

  • Pet parents get what they pay for — no more, no less.
  • Businesses retain better control over benefits and usage.
  • Everyone is on the same page from day one.

Additional Updates: Better Accuracy, Fewer Headaches

We also squashed some pesky bugs to improve the membership experience:

  • Credits now apply correctly at checkout for eligible bookings.
  • Quick Checkin no longer causes miscounts — credits now deduct accurately when checking in from the pet profile.
  • Multi-pet households using special pricing will now see accurate credit deductions across all pets.
  • Enrollment limitations are enforced — users can no longer toggle between memberships to bypass date restrictions.
  • Duplicate memberships for the same owner no longer create discrepancies in benefit quantities.

These fixes ensure that every membership works exactly as intended, improving your team’s efficiency and your customers’ trust.

The Value of Recurring Revenue

Memberships are more than just a marketing tactic — they’re a reliable way to grow your business. And it's not all about revenue either — they can be a proven way to build customer relationships.

With Gingr, you can:

  • Automate renewals and payments
  • Offer customizable benefits and pricing tiers
  • Track usage with real-time reporting
  • Build loyalty with meaningful, recurring engagement

And with updated tools that make memberships smarter and more accurate, now is the perfect time to start—or expand—your offerings. Give your clients more value. Give your business more stability. With Gingr Memberships, you get both.

Book a demo or explore your Membership settings in your Gingr app to start building long-term loyalty, one recurring reservation at a time.