Dogs are born primed with loyalty, unconditional love, and friendship. It’s everything else that takes a little work.
From mastering basic cues like sit and stay to learning polite greetings and calm leash manners, training helps dogs (and their humans) build better relationships. While the process can feel daunting at times, most pet parents don’t need perfection. They need encouragement, clarity, and the right advice at the right moment.
That’s why the beginning of the new year is such a meaningful time for the pet-care industry.
January is National Train Your Dog Month, a movement started years ago by the Association of Pet Dog Trainers. It’s a time when trainers, dog parents, and canine experts come together to celebrate education, consistency, and connection. Throughout the month, social media and online communities fill with tips, videos, and reminders that training is a journey, not a race.
For pet-care businesses offering training services, National Train Your Dog Month is also a powerful opportunity. With thoughtful customer communication, you can educate pet parents, highlight your expertise, and build lasting loyalty, all while helping dogs reach their full potential.
Let’s explore practical customer communication ideas you can use throughout January and onward, and how Gingr makes it easy to stay connected without adding more to your already full plate.
Training doesn’t stop when a dog leaves your facility. Real progress happens at home, on walks, and in everyday routines. Pet parents want guidance, but they don’t always know what questions to ask or when to ask them.
Clear, proactive communication helps you:
When communication is consistent and supportive, it strengthens relationships with pet parents and improves outcomes for the dogs in your care.
National Train Your Dog Month is about learning first. Kick things off with a friendly, educational message that acknowledges the season and meets pet parents where they are.
A great January opener might include:
For example:
Using custom email templates, you can create polished, branded emails that feel personal—without rewriting the same message every time.
Not every pet parent needs the same advice. One of the most effective ways to increase engagement is by sending targeted, relevant messages instead of one-size-fits-all communications.
With the right marketing tools, you can segment customers into groups based on shared characteristics, allowing you to tailor your outreach.
When customers receive information that feels relevant to their situation, they’re more likely to read it, appreciate it, and act on it.
Training works best through repetition—and so does great communication.
Instead of sending one long message and going quiet, consider sharing weekly micro-tips throughout January. These can be short emails or SMS messages that deliver one helpful idea at a time.
Examples include:
With Gingr’s built-in marketing tools, you can schedule these messages in advance, keeping your business visible and helpful without interrupting your daily workflow.
Training communication shouldn’t stop with reminders and tips. Pet parents also want to know how their dogs are actually doing while they’re in your care.
That’s where Gingr Pet Report Cards become especially valuable during National Train Your Dog Month.
Pet parents love receiving updates on their furbabies, and Gingr’s pet report card feature makes it easy for your team to document each dog’s behavior, health notes, energy levels, and general demeanor during their visit. Whether a dog is working on social skills, practicing obedience cues, or simply learning to settle calmly, those details matter.
With just a few clicks, report cards can be shared via email or SMS, allowing pet parents to stay informed and connected—even when they’re not there in person.
Training progress relies on consistency between your facility and home. Report cards help bridge that gap by giving pet parents insights they can actually use.
They allow you to:
Instead of a quick “They did great today,” pet parents receive meaningful feedback that builds trust and supports continued training success.
Today’s pet parents are busy, and most of them are glued to their phones, making SMS one of the most effective ways to reach customers quickly.
SMS marketing features built in to your pet-care software allows you to send mass messages or targeted texts to alert customers about:
Short, thoughtful texts feel personal and helpful, not intrusive—especially when they’re relevant and well-timed.
Training consistency is hard to maintain when appointments are missed. No-shows disrupt progress for dogs and create unnecessary gaps in your schedule.
With Gingr, you can automate appointment reminders so pet parents never forget a session.
Automated reminders help:
It’s a simple communication touchpoint that makes a big impact on both customer satisfaction and operational efficiency.
Training isn’t just about obedience, it’s about confidence, safety, and emotional well-being. Use National Train Your Dog Month to explain the deeper benefits of training through emails, texts, and report card notes.
Topics to highlight include:
When pet parents understand why training matters, they’re more likely to stay engaged and committed long-term.
Great communication goes both ways. Invite pet parents into the conversation by asking simple questions such as:
This feedback helps you tailor future messages, personalize report cards, and strengthen relationships with your customers.
National Train Your Dog Month is a natural time to remind customers about additional services—without being pushy.
Frame training add-ons as tools for success:
Because Gingr allows you to segment your audience, you can promote these options only to customers who are most likely to benefit.
Marketing shouldn’t take half your day. With built-in email and SMS tools that integrate well with your existing pet-care business software, you can:
Everything lives in one system, so you spend less time juggling tools and more time doing what you love.
As January comes to a close, remind pet parents that training is a journey, not a deadline. Celebrate effort, consistency, and small wins. Encourage them to keep practicing, stay patient, and reach out when they need support. A warm end-of-month message reinforces that your business isn’t just there for January—you’re there for the long haul.
Effective dog training is all about guidance, patience, and connection — the same values that build strong pet-care businesses.
With Gingr’s built-in marketing tools and pet report cards, you can stay connected with pet parents, share meaningful insights, and support training progress without adding extra work to your day.
Now you can fit communication into your routine while leaving plenty of time to focus on the pets in your care. Book a Gingr demo to talk to an expert today!