The holidays are like your busiest (and most paw-fitable) stretch of the year—especially for dog daycare and boarding facilities. In our recent spooky-season webinar, we walked through proven strategies for turning scary slowdowns and customer ghosting into ghoulishly good profits using Gingr's built-in tools.

Step 1: Bring the Dead Back to Life with Marketing Campaigns 

Feature: Marketing Campaigns (Email + SMS)

Start by learning how to raise the dead—aka, win back lapsed customers. Gingr’s Marketing Campaigns tool lets you send email or text campaigns right from your dashboard.

Choose your audience—like owners who haven’t booked in 60 days—and send a tailored message. Add a spooky promo code, toss in some Halloween flair, and bam! You’ve brought those customers back from the other side.

Pro tip: You can use Gingr’s built-in templates or create your own masterpiece. Just remember to schedule it ahead (campaigns take up to an hour to fully send—no jump scares, please!).

Step 2: Cast a Spell with Promotions 

Feature: Promotions (formerly Coupons)

Next up, one of Gingr’s most magical tools: Promotions. You can now create enchanting discounts that your customers can apply themselves in the Customer Portal. For example:

Promo code: SPOOKY
Discount: 15% off daycare
Dates: October 1–31
Type: One use per owner
Locations: All

Set it up under Admin → Promotions, where you can define which services it applies to (like daycare or grooming) and even limit the dates for that “limited-time” feel.

Customer experience: When pet parents go to book online, they’ll see a Promo field. Enter “SPOOKY,” and the discount appears instantly.

Step 3: Curb Ghosting with Memberships 

Feature: Memberships

What’s scarier than losing customers? Losing predictable revenue. That’s where Memberships stop the appointment ghosting and swoop in like friendly ghosts.

• Offer monthly daycare credits (like 10 days/month)
• Build exclusive perks (discounts on retail or grooming)
• Auto-bill customers with cards on file (no chasing payments)

The “Pup Club” membership is a perfect example—it gives customers credits and perks that apply automatically—no spooky surprises at checkout.

Members even show up with a cute crown icon 👑 on your dashboard, because every good ghoul deserves to be treated like royalty. 

Step 4: Skip the Séance—Use Reports to Summon Insights 

Feature: Reporting

You don’t need a crystal ball to make smart business decisions, just Gingr’s reports and business analytics.

• Find recent or upcoming daycare guests 
• Add those customers directly to a new campaign (like that “SPOOKY15” email!)
• Track who’s redeemed promos or purchased memberships

This way, you can target the right audience for every campaign—no guesswork, no ghosts in the machine.

Spellbinding Takeaways 

1. Marketing Campaigns help you resurrect customers.
2. Promotions let you cast irresistible spells with self-serve discounts.
3. Memberships lock in loyalty and keep revenue from disappearing.
4. Reports show where to shine your flashlight next.

More Learning Links:

• Marketing Campaigns (Topic Outline)
• Marketing Campaign Groups (Reference)
• Promotions (Coupons) (Topic Outline)
• Memberships (Feature Overview)
• Promotions by Date Range Report (Reference)
• Memberships Report (Reference)

A Few Treats from the Webinar Q&A 

• Can memberships be customized and bundled? Absolutely! Mix pricing and credit perks however you’d like.
• Do you have data on which promos work best? Not yet, but your implementation specialist or support team can share common success stories from similar facilities.
• Can SMS agreements override client restrictions? Nope. If an owner has SMS blocked, that message won’t send (respect those ghosting boundaries!).

Final Howl 

Reminder: The key to surviving the “financial scaries” is strategy, not sorcery. With Gingr, you already have everything you need to:

• Attract customers like moths to a pumpkin spice candle 
• Keep them enchanted with perks and promos
• Track it all with powerful reporting

Watch the Webinar Recording

Grab your broomstick (or mouse), fire up those campaigns, and watch your business go from frightful to delightful!