Unpredictable revenue can make it challenging to plan and grow your pet business effectively.
For most dog boarding businesses, relying on one-time bookings creates more questions than answers: Will we fill our weekday slots? Can we afford to hire that new groomer? How do we plan ahead if the numbers keep changing?
The answer? Predictable income through memberships. Membership programs aren't just trendy—they're a smart way to turn occasional customers into loyal regulars. When done right, they build stronger relationships, increase lifetime value, and bring you peace of mind (and steady cash flow).
In this blog, we’re diving into four membership examples from dog boarding businesses. Let’s find the model that works for your pack!
One popular membership concept is to offer an all-inclusive daycare membership that provides unlimited daycare access without the need for daily reservations. Members could also enjoy a complimentary monthly bath, including nail grinding, and a discount on all boarding reservations.
Key Benefits:
By offering unlimited daycare and additional perks, this membership model promotes regular attendance and strengthens client loyalty. The added grooming service enhances the dog's well-being and provides convenience for pet parents.
Want to introduce one membership with different tiers to choose from? Try doing three levels—Bronze, Silver, Gold—each offering a set number of daycare days per month. Higher tiers could provide additional perks like complimentary grooming sessions, priority boarding reservations, or discounts on other services.
Benefits:
Clearly outline the benefits of each tier to help clients make informed decisions and consider offering a trial period for higher tiers to encourage upgrades.
Pet parents will pay for priority spots, especially during peak seasons. Develop a membership focusing on boarding services, offering members priority waitlist access and exclusive offers. Include perks like discounted nightly rates, complimentary add-on activities, and flexible check-in/out times.
Benefits:
To run this program efficiently, consider limiting the number of memberships sold. This helps to maintain service quality and exclusivity, enhancing the program's appeal.
For those pet parents seeking a VIP (Very Important Pup) experience, this membership format is the way to go! Offer a premium membership that provides exclusive access to facilities or services, such as members-only play areas, specialized training sessions, or unique events. This could also include priority waitlist status and discounts on luxury add-ons or lodging spaces.
Benefits:
This membership type works especially well if you live in an area where pet parents seek luxury lodging or other services, like a large city. Regularly update exclusive offerings based on member feedback to maintain engagement and perceived value.
At Gingr, we understand the nuances of pet-care businesses and offer solutions to integrate and manage membership programs seamlessly. Our platform is designed to help you customize offerings, track member benefits, and enhance client communication, ensuring your membership program thrives!
Ready to build a loyal customer base and drive more revenue? Let's make it happen with Gingr!